Checkmate!

Keith Teare
4 min readJun 15, 2024

OpenAI, Apple, Microsoft, and, Google

Checkmate! That seems like the appropriate word if you analyze what happened with OpenAI this week.

After being built into every conceivable Microsft interface, Apple announced that it would integrate OpenAI into all of its operating systems across devices via Siri.

By locking up Microsoft and Apple, it has effectively locked out Google, at least for now. That will leave Google itself as the only large implementation of its Gemini AI family.

This gives Apple a global advantage in the iPhone versus Android battle. Few will prefer Gemini to OpenAI.

Beyond that, Apple successfully showed how its own ‘Apple Intelligence’ will face inwards to the device, interoperating with all apps and supporting ‘actions’ while leaving all user data on the device. And when you need more power than the device can deliver, the new Apple Intelligence Cloud steps up in a fully encrypted secure environment. Even Apple cannot decrypt your data as it has no keys.

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Keith Teare

Founder at SignalRank Corporation. Publisher of That Was The Week, Founder at archimedes.studio. Founding TechCrunch investor